The Vision
Far Niente transforms from Napa heritage brand to cultural phenomenon
The Problem
- Alcohol advertising faces severe platform restrictions
- Facebook/Meta constantly changes rules
- Content gets rejected or shadow-banned
- 800+ Napa Cabs compete for attention
- Traditional marketing lacks breakthrough potential
- $240,000/year on ads with questionable ROI
Platform Restrictions
Market Competition
The Solution
Stop buying ads nobody wants to see.
Start creating content everyone wants to watch.
Entertainment First
Create compelling content that happens to feature wine
Multi-Platform Strategy
From film festivals to TikTok, reach every generation
Talent Pipeline
Berkeley, Stanford, UC Davis become your content creators
Authentic Stories
Real people, real drama, real entertainment value
The Future State
Far Niente becomes the first winery to crack the code on modern marketing. Not through better ads, but by eliminating ads entirely. We create content so compelling that people choose to watch it, share it, and talk about it.
This isn't about selling wine. It's about becoming part of culture. When someone walks into Total Wine and sees 800 Napa Cabs, they'll remember the fellow who had a meltdown in episode 3, the intern who went viral on TikTok, the UC Davis student whose wine sold out in 48 hours.
They'll remember Far Niente.
Why Now?
Peak Documentary Era
Everyone's watching docs. About everything. Formula 1, chess, cooking. Wine's turn.
Algorithm Fatigue
Platforms want entertainment, not ads. We give them what they want.
"House of Far Niente"
You're already thinking dynasty. This makes it real.
First Mover Advantage
Be the winery that changed wine marketing forever.