Uncorked
Where the art and science of winemaking and filmmaking collide.
The Goal
Transform Far Niente from premium wine producer to cultural phenomenon. Create an episodic mockumentary series so compelling that people choose to watch it, share it, and talk about it. Make Far Niente the most interesting name in wine without a single traditional ad.
The Art & The Science
Winemaking
Knowing when to pick, blending intuition, terroir expression, generational wisdom
pH levels, malolactic fermentation, brix measurements, temperature control
Weather, critics, market trends, waiting 5+ years to know if you got it right
Filmmaking
Story structure, emotional beats, visual poetry, finding truth in chaos
Frame rates, color grading, sound mixing, algorithmic distribution
Audience reception, festival politics, viral moments, career-defining or destroying
The Uncorked Approach
No Episode Plan
Let the harvest write itself
Real People
The cellar workers and filmmakers are the stars
Authentic Chaos
Equipment breaks, weather happens, critics arrive
Meta Moments
Filmmakers filming filmmakers filming vines
Distribution as Content
CTV "Programming"
2-3 minute segments that feel like shows, not ads. Because they are shows.
Social Native
Moments designed to be memed. Characters built for stan culture.
Platform Ready
YouTube first, streaming services when they come calling.